INFORMATION WE COLLECT

How we collect and store information depends on how you access and use the Platform. We collect information in multiple ways including when you provide information directly to us, when you permit third-parties to provide information to us, and when we passively collect information from you, such as information collected from your browser or device.

Information You Provide Directly to Us

We may collect information from you during your use or access of the Platform, such as:

• When you register for an account;
• When you participate in polls or surveys;
• When you enroll for electronic newsletters;
• When you request a quote or other information;
• When you submit or respond to a quote;
• When you make a purchase;
• When you fill out any forms;
• When you enter a sweepstakes or contest, or register for a promotion;
• When you transmit User Content;
• When you download or use one of our mobile applications; or
• When you otherwise communicate with us or other Users through the Platform.

This list is illustrative, not exhaustive; the Privacy Policy applies to all uses of the Platform.

The information you provide directly to us may concern you or others and may include, but is not limited to: (a) name; (b) zip code; (c) email address; (d) home or business telephone number; (e) home, business or mailing address; (f) demographic information (e.g., gender, age, political preference, education, race or ethnic origin, and other information relevant to User surveys and/or offers); (g) date of birth; (h) insurance information; (i) photographs; (j) information about your project, home, request or need; (k) video or audio files; (l) in certain circumstances, payment and/or identity verification information; and/or (m) any other content you include in communications with other Users through the Platform or communications with us. It may also include information specific to services you are requesting or offering through the Platform, such as a business name, service description, qualifications and credentials. You are not required to provide us with such information, but certain features of the Platform may not be accessible or available, absent the provision of the requested information.

Information from Affiliates, Social Networking Sites, and Other Non-Affiliated Third-Parties

We may collect information about you or others through Behindalens.com affiliates or through non-affiliated third-parties. For example, you may be able to access the Platform through a social networking account, such as Facebook. If you access the Platform through your Facebook account, you may allow us to have access to certain information in your Facebook profile. This may include your name, profile picture, gender, networks, user IDs, list of friends, location, date of birth, email address, photos, videos, people you follow and/or who follow you, and/or your posts or "likes." Social networking sites, such as Facebook, have their own policies for handling your information. For a description of how these sites may use and disclose your information, including any information you make public, please consult those sites' privacy policies. We have no control over how any third-party site uses or discloses the personal information it collects about you.

We may collect information about you or others through non-affiliated third-parties. For example, to the extent permitted by law, we may, in our sole discretion, ask for and collect supplemental information about you from third-parties, such as information about your credit from a credit bureau, or information to verify your identity or trustworthiness, or for other fraud or safety protection purposes. We may combine information that we collect from you through the Platform with information that we obtain from such third-parties and information derived from any other products or services we provide.

Through non-affiliated third-parties, we may also collect information that demonstrates the occurrence of an off-Platform communication between a Consumer and a Service Professional in order to ensure accurate charging of fees imposed upon Service Professionals and to enforce the Terms of Use. Except as explicitly stated herein, we will not collect or store the contents of any off-Platform communication between a Consumer and a Service Professional.

If you send text messages with a Consumer or Service Professional using the telephone number for that User available on the Platform, we may use a third-party service provider to track these text messages. We track these text messages for fraud prevention, to ensure appropriate charging of fees, to enforce our Terms of Use, and for quality and training purposes. As part of this process, Behindalens.com and the third-party service provider will receive in real time and store data about your text message, including the date and time of the text message, your phone number, and the content of the text message.

Information That Is Passively or Automatically Collected

Device/Usage Information. We and our third-party service providers, which include ad networks and analytics companies such as DoubleClick and Google Analytics, may use cookies, web beacons, and other tracking technologies to collect information about the computers or devices (including mobile devices) you use to access the Platform. As described further below, we may collect and analyze information including but not limited to (a) browser type; (b) ISP or operating system; (c) domain name; (d) access time; (e) referring or exit pages; (f) page views; (g) IP address; (h) unique device identifiers (e.g. IDFA or Android ID); and (i) the type of device that you use. We may also track and record when and how frequently you access or use the Platform, or how you browse the Platform. We use this information (including the information collected by our third-party service providers) for Platform analytics (including to determine which portions of the Platform are used most frequently and what our Users like/do not like), to assist in determining relevant advertising (both on and off the Platform), to evaluate the success of our advertising campaigns, and as otherwise described in this Policy.

Location Information.When you use the Platform, we may collect general location information (such as IP address). If you install our mobile app, we may ask you to grant us access to your mobile device's geolocation data. If you grant such permission, we may collect information about your precise geolocation, and we may use that information to improve the Platform, including providing you with location-based features (e.g. for identification of Pro Services available near you). To deliver customized content and advertising, we may share your location information with our agents, vendors, or advertisers. If you access the Platform through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details. If you disable certain functions, you may be unable to use certain parts of the Platform.

Cookies and Other Electronic Technologies.We and our third-party service providers may use cookies, clear GIFs, pixel tags, and other technologies that help us better understand User behavior, personalize preferences, perform research and analytics, and improve the Platform. These technologies, for example, may allow us to tailor the Platform to your needs, save your password in password-protected areas, track the pages you visit, help us manage content, and compile statistics about Platform usage. We also use certain of these technologies to deliver advertisements through the Platform that may interest you. We or our third-party service providers also may use certain of these technologies in emails to our Users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

We may also use local shared objects (also known as "flash cookies") to assist in delivering special content, such as video clips or animation. Flash cookies are stored on your device, but they are not managed through your web browser. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

HOW Behindalens.com USES THE INFORMATION WE COLLECT

We may use your information for any of the following reasons:

• For the purposes for which you provided it;
• To enable you to use the services available through the Platform, including registering you for our services and verifying your identity and authority to use our services;
• For customer support and to respond to your inquiries;
• For internal record-keeping purposes;
• To administer surveys, sweepstakes, promotions, or contests;
• To track fees and process billing and payment including sharing with third-party payment gateways and payment service providers in connection with the Platform;
• To improve and maintain the Platform and for product development;
• To address fraud or safety concerns, or to investigate complaints or suspected fraud or wrongdoing;
• To periodically send promotional emails regarding new products from Behindalens.com, special offers from Behindalens.com, or other information that may interest you;
• With your consent, to contact you by text message regarding certain services or information you have requested;
• With your consent, to contact you by telephone or text message regarding Platform features, improvements, or other products and services that may interest you;
• For Behindalens.com's market research purposes, including, but not limited to, the customization of the Platform according to your interests;
• To contact you about goods and services that may interest you or with information about your use of the Platform;
• For other research and analytical purposes; and
• To resolve disputes, to protect ourselves and other Users of the Platform, and to enforce any legal terms that govern your use of the Platform.

We may display information related to your business, including your name or your business’s name, publicly on your profile, except to the extent we tell you we will not display such information. If the information you provide us upon signing up for an account differs from the information you provide us as part of the verification data we collect, we have sole discretion in determining which information will be displayed publicly on your profile. We may combine information that we collect from you through the Platform with information that we obtain from affiliated and non-affiliated third-parties, and information derived from any other products or services we provide.

We may aggregate and/or de-identify information collected through the Platform. We may use de-identified or aggregated data for any purpose, including without limitation for research and marketing purposes and may also share such data with any third-parties, including without limitation, advertisers, promotional partners, sponsors, event promoters, and/or others.

We may, either directly or through third-parties we engage to provide services to us, review, scan, or analyze your communications with other Users exchanged via the Platform or as otherwise described in this Policy for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research and User support purposes. For example, as part of our fraud prevention efforts, we may scan and analyze messages to prevent fraud or improper actions. We may also scan, review or analyze messages for research and product development purposes, as well as to debug, improve and expand product offerings. By using the Platform or engaging in off-Platform communications tracked by Behindalens.com, you consent that Behindalens.com, in its sole discretion, may, either directly or through third-parties we engage to provide services to us, review, scan, analyze, and store your communications, whether done manually or through automated means.